In this episode of Social Media Confidential, Bill Hibbler gives you a walkthrough of Twitter Analytics to help you determine:
- if you’re reaching the correct audience
- your ROI on Twitter
- if your audience is engaging with your tweets
- how many re-tweets, likes, views and more you’re getting
- how to determine your audience reach
- how to download your stats for in-depth analysis
- how to determine your top tweets
- how to maximize your content by ‘resharing’
- your twitter demographics
You’ll be amazed by the amount of demographic data Twitter Analytics provides. You can see, for example, net worth, annual income, home value, and many other details. The interests category shows you whether or not you’re connecting with the right audience. The best part is it’s totally free.
Are you using Twitter Analytics? What have you learned about your audience? Please post a comment below.