Update:Kate Buck has released a brand new course called Social Media Manager Pro <--affiliate link. I got an advance look at the course and will have a review up shortly. — Bill
Ever wish you could get paid to hang out on Twitter and Facebook? We’ve all seen Tweets and emails promising us we can. I think most of them are probably written by people whose idea of making money with social media is to write a book on how to make money with social media.
Do you know how a lot of sales letters, online and offline, start out with a headline that says something like, “Almost Homeless Man Goes From Broke to Six-Figures a Year…”? I’ve seen a lot of variations on that one over the years.
A few days ago, I got a similar email from Ryan Deiss and in this case, the part of the broke person was played by a familiar name, Kate Buck. I recognized Kate’s name from Twitter, she’s a highly paid, well-known social media expert in Austin and we’d connected a while back. But it was only last weekend when Kate dropped by Unseminar 8, that I realized she’d actually been out to my house helping my ex organize her studio/office.
Kate told me she’d lost her job in customer service and agreed to drive an hour each way from Austin to help Lisa because she really needed the work. Fortunately for Kate, it didn’t work out.
She told me shortly after that, she got her first gig as a social media manager. Her job was to keep up with a local client’s social media accounts. She got somewhere in the neighborhood of $25 an hour to sit around in her PJ’s and play on Twitter and Facebook. Not a bad gig. Fast-forward a year and a half and Kate was bringing in over $10k a month after expenses working with multiple clients and with a team made up of her girlfriends.
Our mutual friend Ryan Deiss found out what Kate was up to and asked her if she’d be willing to do an interview for his subscribers. That interview made it obvious that there were a whole lot of people willing to buy a course on how to do what she does.
The Price Makes This One a No-Brainer
When Kate and Ryan did a call to announce the course and I heard what they were including, I wanted it. I’m already doing social media consulting but I knew Kate’s pricing and client acquisition strategies would be worth whatever they sold the course for. Plus, even though I’ve got a lot of experience with social media, I knew I’d pick up some useful tips.
I expected the price to be somewhere between $197 to $497, two price points Ryan has often used in the past. I don’t mean to sound like a cliche but I was blown away when I heard they were selling this for only $97. [Note: The price for Let’s Get Social 2 is now two payments of $97, which I still think is very reasonable.]
The email offer showed up in my in-box at something like 3 AM and after watching the video sales letter, I think I may have been the first person to order it.
What You Get
The course is served up online in a membership site and contains six basic training modules, a resource section, four coaching calls and a guest interview. When you purchase, you also get a free month in Kate’s coaching program which then costs something like $29 a month. Since the first month was free, I gave it a shot. There were also upsells to get a custom Twitter background and other graphics you could use to set up a site for your new business and they ranged from simple custom graphics to putting it all together for you. The samples looked good and the prices were reasonable but I already had that covered so I passed.
The 6 Training Modules Are:
- Branding You
- Service Offerings
- Doing the Work
- Finding Clients
- Nuts & Bolts
Each training module consists of one or more videos along with the same presentation in a downloadable audio (.mp3) file, a PDF handout which contains the powerpoint slides Kate uses in the presentation along with a space to take notes while you watch. You’ll obviously want to watch some of the videos where she’s showing how to do things online but for topics like Finding Clients, I just listened to several of them while driving from Dallas to Austin.
As for the nuts & bolts, I’ve been doing and teaching social media for quite a while and Kate taught me some new tricks.
Resource Section Catering to the Complete Newbie
The resource section includes links to all the tools and reference sites Kate refers to in the training modules and long with 25 additional short videos on WordPress, Uploading custom backgrounds and setting up Paypal to take orders on your website. She assumes you have zero experience and shows you, step-by-step how to do even the most basic of tasks like signing up for a new PayPal account. However, she breaks the videos into chunks so you can skip videos on the things you already know how to do.
Kate Answers Your Questions
As I write this, Kate has already done one of the four coaching calls and the recording is up on the site. There’s a space there to type in your own question so Kate can cover it on the next call. I haven’t listened to the first call yet but if it’s anything like the training modules, it’ll be solid info.
Kate also includes sample forms including client contracts, invoices and questionnaires that you can edit and personalize with your name and logo, etc.
My primary interest was in client acquisition, pricing and how to recruit and train people to handle some of the daily chores for you. Kate didn’t disappoint. She gives you clear suggestions on how much to charge, how to be flexible in both pricing and services offered and how to make sure you get paid in advance. After going through the whole course, I couldn’t find anything Kate had left out. And I’m sure if someone else does, she’ll add it or cover it on the Q&A calls.
She also shows you what tasks you can automate and which you can’t. And she’s leads you down a path so you can easily bring in an assistant (or multiple assistants) if and when you grow to that point without missing a beat. And that’s no small matter because if you choose to do so, you can quickly get more clients than you can handle.
Is There a Market for Social Media Managers?
Scroll through posts on Monster.com or search “social media manager” and see what results show up.
A lot of local businesses have been spending a fortune every month advertising in the Yellow Pages and the newspaper and it’s just not working any more. I don’t know about you but I tossed the Yellow Pages years ago and I’m not in the minority here. So these businesses are used to spending money on advertising and most know enough to realize they need to be on Twitter, Facebook and LinkedIn and that they should have a blog. The problem is they either don’t know how, don’t have the time or both. That’s where you come in.
What I really like about this is you can jump in for very little money. You need a website (which as I mentioned earlier Kate can setup for you for a reasonable fee), business cards, a phone and some basic skills. And you can get through this course in a few days and land your first client pretty quickly.
I love the idea of this for the would-be internet or affiliate marketer that’s struggling to make money because you can’t get traffic or can’t seem to get a project off the ground because there’s so much to learn and do.
Click Here to check out Kate and Ryan’s video that will give you the rest of the story. Note: that’s my affiliate link.