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Instagram is a photo sharing application that now also allows users to share
videos up to 15 seconds in length. It’s kind of like Twitter with photos rather than
text. Instagram, which is owned by Facebook now boasts over 130 million active
users with about half of those residing in the US.
Instagram users are currently posting 45 million photos per day and ‘liking’ photos 1 Billion times per day.
So here are some tips to help your business succeed on Instagram:
Tip #1: Make Your Photos Interesting.
Rather than just post a product image, take pictures of people using your product. And include interesting backgrounds. Use a photo that tells a story.
Tip #2: Use Hashtags.
Instagram lets you use hashtags just like Twitter and Facebook. In your photo description, use hashtags for your brand and product names but also for appropriate topics for your audience that match your product.
Tip #3: Humanize Your Content.
People like to do business with people they know, like, and trust. Use your images to show that you?re real people. Use some behind-the-scenes photos and videos of your product being made. Company parties, idea meetings, and people enjoying your products.
Tip #4: Engage Your Audience.
Don’t just post photos and videos. Respond to comments on your content and engage other Instagram users that are members of your audience. If you own a restaurant, use hashtag searches to find people in your area that like to share photos of their meals.
Tip #5: Hold Contests.
Get your staff together and come up with a way to get your audience posting photos using your product or service or talking about it. If your giving away your product, ask users to post a video on why they should win or how they?ll use it. If you offer t-shirts, it might be a funny photo of them wearing your t-shirt. Get creative.
One word of advice on contests. I?m not an attorney and I don?t play one on TV.
When running a contest of any kind, always check with an attorney to see which
rules, if any, apply to holding contests in your area.