My goal is to get a great corporate-quality logo for $100 or less. I posted the project on vWorker (affiliate link) and picked a designer named Alex. His portfolio looked great and his bid was $85.
Alex let me know up front he’s into branding. One of the things a good designer does is ask a lot of questions about your business, your competition, your website and your color preferences. Alex asked them all and I was ready since I’ve overseen a lot of logo projects over the years.
On Saturday, Alex sent over a PDF with nine samples. It was really four different design concepts with a few variations of each. He told me his concept was an antenna with ideas swirling around it and, he also tried to feature the G in Gigtime. Here are a few from the first batch.
I thought 1a was interesting but it didn’t blow me away and I didn’t like the font.
The antenna idea intrigued me but the idea of turning it sideways to make it look like a G didn’t appeal to me. I liked this bolder font better except for the g’s which, to me, look like q’s. I also prefer to have the logo to the side rather than on top. That way, you can use a larger version on a business card and a website without taking up too much room. See how 1a and 1c accomplish more in less space? What do you think?
At first glance, I liked 1c better, assuming Alex could use a similar bold font with a more typical g. I also missed having gig in red and time in black like the logo I’d gotten from an earlier designer. But then I started thinking about the logo more as well as the concept Alex came up with revolving around the antenna.
What hit me, was an antenna represents the old way of media and marketing. The kind where information flows in one direction. Social media and/or new media is the antithesis of this. It’s all about a two-way conversation. This logo would be in total contradiction to the name of the company tag line, New Media Marketing.
So I told this to Alex and sent him back to the drawing board. And that’s part of the process. Communication is one of the keys to outsourcing your logo design and this is why I emphasized the language and communication issues so strongly when I posted this project. The designer, if English is a 2nd language, has to be fluent enough to understand exactly what you’re looking for and exactly what you’re business does. This is less critical if you own a restaurant, a plumbing company or auto dealership that every designer is going to be familiar with than say a risk assessment consultant, an SEO Expert or a patent attorney.
Alex obviously has the design skills and the communication skills and he understands branding. Let’s see how creative he can be in coming up with some new concepts. I’ll keep you posted.
In the meantime, what do you think about these three logos? If you think I’m overlooking a keeper, please let me know by leaving a comment below. And, by the way, I really appreciate those of you that leave comments because it turns this blog from a one-way to a two-way conversation. And that’s the whole point.