In this episode of Social Media Confidential, Bill Hibbler gives you a walkthrough of Twitter Analytics to help you determine: [Read more…]
Today, we’re going to talk about Paper.li, a free service you can use to setup a custom online newspaper on your topic of choice. With Paper.li, you can automatically find, publish relevant articles, photos and videos from across the web on a daily or weekly basis. And it’s really easy to set up.
You can publish your paper via email but what I find valuable is that the service will automatically post a tweet on your Twitter account whenever a new edition is published.
If you or your company have a Twitter account but don’t Tweet regularly, this is a great way to keep your account active. This way, when prospects or customers check you out on Twitter, they don’t see that your last Tweet was six weeks ago. Instead, they see relevant daily content.
I prefer to see people interact on Twitter but when you don’t have the resources to devote to tweeting regularly or when there are gaps where there just isn’t time to Tweet, paper.li provides a simple solution.
You can also embed the content from your paper in a widget on your blog or, you can make the paper the primary content of your blog and you can customize it match your brand.
Paper.li lets you choose from a variety of Twitter news feeds for sources for your paper’s content but you can also create your own source list. For my paper, Social Media Confidential, I created a list in Twitter of several people I know provide relevant content on a regular basis, including my own Twitter accounts, and selected that list as my news source.
An added benefit is that the promotional tweets will often include the Twitter handles of one or two of the contributors.. That way, the contributors will notice you’re promoting their tweets and will often tweet a thank-you and even re-tweet the post.
I find that my followers will also re-tweet the posts promoting my newspaper which helps expands my reach. Paper.li’s free version is pretty feature rich but they also offer a pro account for $9 per month that lets you put your paper on your own domain, insert your own ads, use Google analytics and get more editorial control of your content.
If you have any questions or comments, please leave them in the comment section below.
Have you heard about Klout?
Klout is a free service that lets you measure your influence on Twitter, Facebook and LinkedIn. They monitor the content you generate, how others respond to that content while tracking the size, makeup and influence of your followers. They look to see if people retweet or respond to your Tweets (and if you respond back). They measure the amount of ‘likes’, shares and comments you receive. And they measure the quality as well as the quantity of your connections.
When Klout came online in September of 2009 they only took Twitter into account and I dismissed them as a one-trick pony in a social media space that’s full of them. Judging by my score as well as scores of my friends, the numbers didn’t seem to be accurate. However, Klout has made a lot of changes. While I think there are still flaws in the system, they’ve made a lot of headway. Since their launch, they’ve added Facebook and earlier this month began working with LinkedIn.
Overall Klout Score
Getting your Klout score is as simple as logging in to their website via your Twitter or Facebook account. You’ll see your overall Klout score as well as some secondary scores. So what do those numbers mean?
According to Klout’s website:
The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
The overall score, along with Network Influence and Amplification Probability range from 0 to 100. Klout looks to see if people retweet you, reply to you, comment, click on links you post and more. Your score will change over time and using the charts, you can actually see how your score in each category changes from day to day. This is really useful as you can see the impact of spending time tweeting, retweeting, responding to others and so on and use that to improve your social media strategy.
Your Network Influence Score on Klout
In the image above, you can see my network influence score is 87 and that I am “constantly engaged by very influential people”. To the right, you can also see some of the figures Klout uses to determine your network influence score like:
- Unique Mentioners (People using @BillHibbler in a Tweet)
- Unique ReTweeters
- Unique Likers (on Facebook)
- Unique Commenters (on Facebook)
- Follower/Follow Ratio
I haven’t connected LinkedIn to Klout yet so those metrics aren’t shown in my score.
What Klout uses to determine your network influence is checking to see how influential are they people you influence, taking into consideration, among other things, the Klout score of those you interact with in social media.
Your Amplification Probability Score on Klout
The next score you’ll see on Klout is your Amplification Probability, which essentially measures the likelihood your updates will be shared, retweeted, liked and commented on. My Amplification Probability Score on this date is 40. Beside the chart, you can see the total number of Retweets, Likes & Comments I’ve had all-time on Twitter and Facebook.
Your True Reach Score on Klout
The final piece of the puzzle regarding your score is True Reach. This number primarily there to filter out the number of fake as well as inactive Twitter accounts. According to Klout, even though I have 61,000 followers on Twitter, my true reach is 24,000. I doubt the number is that high but, as you can see in the above graphic, Klout says “We’re currently updating our TrueReach number — please check back soon.” So the 24k number is probably inaccurate and Klout has been displaying that same update message for a few weeks.
Your Topics of Influence on Klout
In addition to your score, Klout has added some new features that give you details such as Topics. What you find on your topics page are the topics Klout identifies you as being influential about.
Note the orange bars in the above image. These illustrate the amount of influence you have for each topic. Since I’m a marketing and social media consultant, it’s no surprise that I score high on those topics. I also sometimes comment on affiliate marketing which shows up here at #3 but notice the orange bar is lower than for social media and marketing. Further down the list, topics like Amazon, Apple and cars show up on my list, all topics that I sometimes tweet about but aren’t really part of my business.
Another page on Klout is called Influencers. This page shows the overall Klout scores of those you influence as well as their topics of influence and what Klout calls their Klout Style. Also on this page is a list of Twitter users that Klout feels influences you.
Did they leave someone out? No problem because Klout gives you the option of adding anyone by entering their Twitter username. That probably won’t affect your score but I’ll be it influences the person you add’s score.
Your Klout Style
Your Style on Klout is an assessment of your personality or social media style. Klout determines this based on your output as well as the response to it. Your style is adjusted automatically as Klout spots changes. There are a variety of styles including Curator, Broadcaster, Taste Maker, Celebrity, Syndicator, Feeder, Thought Leader, Pundit, Dabbler, Conversationalist, Socializer, Networker, Observer, Explorer, Activist and Specialist.
Getting Started on Klout & Why You Should Care
To get started, head to Klout.com and follow the instructions. It’s a free service. Your Klout score will change regularly and if you utilize the daily charts, you can test different strategies to improve your Klout score.
Any widely accepted platform that measures the ROI on social media is going to be extremely useful. So is the ability to find and connect with the influencers in a particular niche. Klout is teaming up with other companies to offer brands the ability to find and interact with their biggest fans. That’s something that’s difficult to do when you have tens of thousands of fans or followers in social media.
Have you checked your Klout score? Have you used it for a client? Please share your experience below by leaving a comment. If it’s your first time to leave a comment on this blog, your comment will be held in moderation until I can review it. After your first comment is approved, your future posts will show up immediately. So join the conversation.
Tweet Attacks is an interesting and unusual piece of software. In the hands of a ‘white hat’ social media user, it’s the best software on the market for building a targeted following on Twitter. In the hands of a ‘black hat’ type, it’s a spam tool.
Have you seen tweets show up as @mentions from people you don’t follow that look something like this?
@billhibbler http://spn.co/+4cOG amazing website that pays u for twitter how amazing!!!
That tweet was probably created by someone using Tweet Attacks. But that’s not the purpose I use it for.
What I Like About Tweet Attacks
What I like about Tweet Attacks is its sophisticated follow and unfollow capabilities. It does more than any other software out there and it does so without using Twitter’s API. So you don’t get banned for overloading Twitter’s system.
You can use this tool to:
- Follow another user’s followers (like your competitors, other influencers in your niche, etc.
- Follow another user’s lists (if someone else on Twitter has created a list of Foodies, Musicians, Realtors, Authors, etc., you can auto-follow all the people on that list rather than searching for them manually)
- Follow users that come up using a particular keyword or phrase using Twitter’s advanced search feature
- Ignore users that might be spammers
- Unfollow any user that doesn’t follow you back after a specified number of days
Tweet Attacks will do all this automatically as often as you specify and for multiple accounts. So if you have both a personal and a business account or you’re managing social media for multiple clients, you can automate building their following while you focus on strategy and tweeting interesting content.
You can load up all your accounts, setup a list of tasks and save that task list to a file for later use. Or you can set Tweet Attacks up to automatically run your list of tasks every X hours. Without being aggressive, you can easily add 700-1000 followers a week. Here’s an image from Twittercounter for an account I tested this on and, again, I wasn’t particular aggressive about adding followers.
Tweet Attacks can also be setup to auto-tweet content from your blog or website or any website. Some might use this to tweet quotes from a quote website or news from a feed but that’s not my cup of tea. I prefer to hand-pick any quotes or articles or posts I want to re-tweet but you can load them into Tweet Attacks and have the software tweet them out at intervals you specify. I sometimes do this to keep useful content during hours or days when I’m not on Twitter.
The software is a one-time purchase which includes regular updates. And Tweet Attacks gets updated regularly. New features are constantly being added and tweaked for improvement. When there’s a problem, it gets fixed quickly and support tickets are answered promptly. There’s also a forum where you can interact with other users and swap ideas and experiences. Unfortunately most of the people showing up there are of the black-hat variety wondering why they haven’t gotten rich yet.
What I Don’t Like About Tweet Attacks
Jayson Yanuaria is the creator of Tweet Attacks and English isn’t his native language. He communicates well enough for me to understand him but it would be much easier if he had a native speaker create his user manual and training videos.
The software locks up or crashes about once or twice a month. That’s not really Jayson’s fault, though. Twitter frequently tweaks their site (like the launch of New Twitter). Whenever that happens, it causes problems with Tweet Attacks. The good news is that Jayson usually fixes the problem within 24-48 hours.
One other issue that’s not documented well in the manual you should be aware of. Although the software has a setting so that when you auto-unfollow people that aren’t following you back, you can tell it to ignore people that you’ve followed within the past X number of days (the default is 2 days), Tweet Attacks will only include those you’ve followed using the software. If you followed them through the website, they won’t be protected unless you add those followers to your Tweet Attacks VIP list. You’ll also want to use this list for anyone you follow and don’t care if they follow you back or not.
Tweet Attacks is the best software I’ve found to date for Twitter automation. Other programs I’ve tried have less features and aren’t updated regularly (or ever) so they become useless after a couple of months.
There are two versions, a Lite and a Pro version. The Lite version does almost everything I need but, unfortunately, doesn’t include the ability to manage multiple accounts and to schedule daily tasks so I bought the Pro version. The good news is that my affiliate link below will take you to a page where the pro version is discounted to $127. The Lite version runs $57.
Click here to go to the Tweet Attacks website. (Affiliate Link)
UPDATE:I want to add that now that I’ve been using the product for quite a while, I’ve noticed the developer continues to work very hard to continually update Tweet Attacks. I’ve seen as many as 5 updates in a single week. Twitter is constantly making adjustments to their system. As a result, software like this that’s not regularly updated can be rendered obsolete over night. Quite frankly, I’m surprised Tweet Attacks hasn’t gone to a monthly or annual subscription model rather than one-time pricing. But that makes it a better deal for you and me.
Have you seen Paper.li yet?
I first noticed this service a couple of days ago when I started to see some curious posts show up in my Twitter @reply stream. The first was from my friend Karen Kay. Paper.li is a new site that’s allows you to create a daily online newspaper composed of Tweets that include links from either selected people you follow or list on Twitter or for a particular #hashtag search.
It’s free to use and can be setup in just a few minutes. I just created Social Media Confidential featuring a few people I follow on Twitter that usually have social media related tweets or other topics I’m interested in.
At your option, your daily page can be promoted via Tweets automatically and people can subscribe to get an email notification when your new issue is available.
Ultimately what you get is something along the lines of a magazine or newspaper that’s created just for you and is updated regularly. Since it can be difficult to follow all your favorite writers on Twitter itself or even using an app like Hootsuite, Paper.li seems like a great idea. Why not give it a whirl?
Have you already setup a page on Paper.li? Share a link in the comments section below or just tell us what you think of the service.