Twitter Analytics Overview: Determine your ROI and Analyze your Statistics and Demographics

by Bill Hibbler on June 1, 2016No. of CommentsBe the first to comment

In this episode of Social Media Confidential, Bill Hibbler gives you a walkthrough of Twitter Analytics to help you determine:

  • if you’re reaching the correct audience
  • your ROI on Twitter
  • if your audience is engaging with your tweets
  • how many re-tweets, likes, views and more you’re getting
  • how to determine your audience reach
  • how to download your stats for in-depth analysis
  • how to determine your top tweets
  • how to maximize your content by ‘resharing’
  • your twitter demographics

To access Twitter Analytics, Go To: http://analytics.twitter.com
To access the Kevan Smith blog post mentioned in the episode, click here.

Are you using Twitter Analytics? What have you learned about your audience? Please post a comment below.

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Instagram Tips For Business

by Bill Hibbler on July 29, 2013No. of Comments1 comment

Can’t see the video? Click here for Instagram Tips for Business.

Instagram is a photo sharing application that now also allows users to share
videos up to 15 seconds in length. It?s kind of like Twitter with photos rather than
text. Instagram, which is owned by Facebook now boasts over 130 million active
users with about half of those residing in the US.

Instagram users are currently posting 45 million photos per day and ‘liking’ photos 1 Billion times per day.

So here are some tips to help your business succeed on Instagram:

Tip #1: Make Your Photos Interesting.

Rather than just post a product image, take pictures of people using your product. And include interesting backgrounds. Use a photo that tells a story.

Tip #2: Use Hashtags.

Instagram lets you use hashtags just like Twitter and Facebook. In your photo description, use hashtags for your brand and product names but also for appropriate topics for your audience that match your product.

Tip #3: Humanize Your Content.

People like to do business with people they know, like, and trust. Use your images to show that you?re real people. Use some behind-the-scenes photos and videos of your product being made. Company parties, idea meetings, and people enjoying your products.

Tip #4: Engage Your Audience.

Don’t just post photos and videos. Respond to comments on your content and engage other Instagram users that are members of your audience. If you own a restaurant, use hashtag searches to find people in your area that like to share photos of their meals.

Tip #5: Hold Contests.

Get your staff together and come up with a way to get your audience posting photos using your product or service or talking about it. If your giving away your product, ask users to post a video on why they should win or how they?ll use it. If you offer t-shirts, it might be a funny photo of them wearing your t-shirt. Get creative.

One word of advice on contests. I?m not an attorney and I don?t play one on TV.
When running a contest of any kind, always check with an attorney to see which
rules, if any, apply to holding contests in your area.

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LinkedIn Marketing: How To Use LinkedIn For Business w Video

July 22, 2013

Can’t see the video? Click here. Hi, I’m Bill Hibbler and welcome to my social media tip of the week. This week, I’m going to share some tips and tricks you can use on LinkedIn. I have to admit, although I do use LinkedIn, I don’t use it as much as I should plus I […]

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Facebook Adds Hashtags – w Video

June 24, 2013

Can’t see the video? Go here. Today, we’re going to talk about the introduction of hashtags on Facebook. Okay some people are losing their minds because they think hashtags are going to somehow destroy Facebook. I think they’re great. I’ll give you an example. I was checking out my news feed the other day and […]

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Video: Paper.li – How to Augment Your Twitter Feed & Blog With Automated Content

June 18, 2013

Today, we’re going to talk about Paper.li, a free service you can use to setup a custom online newspaper on your topic of choice. With Paper.li, you can automatically find, publish relevant articles, photos and videos from across the web on a daily or weekly basis. And it’s really easy to set up. You can publish […]

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Your Elevator Speech: Social Media Tip of the Week Video

June 14, 2013

I’ve been wanting get back into doing television again for a while and have spent a lot of time putting together my new studio. I’ll do a post in the near future telling you more about the studio and plans for future shows. And if you have a tip you’d like to share or question […]

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What I Learned from Attending and Speaking at Internet Marketing Seminars

January 25, 2013
Internet Marketing Seminars

I got a note on Facebook last night from Daniel Jesse Sherman who asked for my take about an upcoming event on affiliate marketing. After writing a lengthy reply, I realized that it might be something you’d be interested in, too. I don’t know anything about the people hosting the event in question but a […]

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Product Review: “RepMogul” from Ross Goldberg & Ryan Deiss

December 24, 2011
Product Review: “RepMogul” from Ross Goldberg & Ryan Deiss

“Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.” – Wikipedia Since reputation management is a big part of what I do, I was […]

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Netflix Messed Up… Again

September 21, 2011

I’ve been a Netflix fan for quite a while now. A couple of months ago, Netflix took a lot of heat when they announced a nearly 60% price increase. Their $9.99 a month for unlimited video streaming and DVD rental package was eliminated. Now they offer $7.99 a month DVD rental (for 1 video at […]

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Web Design Mistakes: Pot Meet Kettle

September 1, 2011
Web Design: Pot Meet Kettle

Some days a picture is really worth a thousand words. Note the title of the post on the blog in the above image. Now note the obvious mistake the blogger did when setting up his own site and “not wasting his money on web designers.” I’ve magnified it in the image so you can’t miss […]

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