Instagram Tips For Business

by Bill Hibbler on July 29, 2013No. of CommentsBe the first to comment

Can’t see the video? Click here for Instagram Tips for Business.

Instagram is a photo sharing application that now also allows users to share
videos up to 15 seconds in length. It?s kind of like Twitter with photos rather than
text. Instagram, which is owned by Facebook now boasts over 130 million active
users with about half of those residing in the US.

Instagram users are currently posting 45 million photos per day and ‘liking’ photos 1 Billion times per day.

So here are some tips to help your business succeed on Instagram:

Tip #1: Make Your Photos Interesting.

Rather than just post a product image, take pictures of people using your product. And include interesting backgrounds. Use a photo that tells a story.

Tip #2: Use Hashtags.

Instagram lets you use hashtags just like Twitter and Facebook. In your photo description, use hashtags for your brand and product names but also for appropriate topics for your audience that match your product.

Tip #3: Humanize Your Content.

People like to do business with people they know, like, and trust. Use your images to show that you?re real people. Use some behind-the-scenes photos and videos of your product being made. Company parties, idea meetings, and people enjoying your products.

Tip #4: Engage Your Audience.

Don’t just post photos and videos. Respond to comments on your content and engage other Instagram users that are members of your audience. If you own a restaurant, use hashtag searches to find people in your area that like to share photos of their meals.

Tip #5: Hold Contests.

Get your staff together and come up with a way to get your audience posting photos using your product or service or talking about it. If your giving away your product, ask users to post a video on why they should win or how they?ll use it. If you offer t-shirts, it might be a funny photo of them wearing your t-shirt. Get creative.

One word of advice on contests. I?m not an attorney and I don?t play one on TV.
When running a contest of any kind, always check with an attorney to see which
rules, if any, apply to holding contests in your area.

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LinkedIn Marketing: How To Use LinkedIn For Business w Video

by Bill Hibbler on July 22, 2013No. of Comments1 comment

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Hi, I’m Bill Hibbler and welcome to my social media tip of the week. This week, I’m going to share some tips and tricks you can use on LinkedIn. I have to admit, although I do use LinkedIn, I don’t use it as much as I should plus I really need to update my profiles to reflect the changes in my business.

So, I searched high and low for some good tips and I thought, hey, as long as I’m at it, why not share them with you?

Tip #1 – Personalize your LinkedIn URL with your name:

It just takes a few minutes in your LinkedIn settings to create a link based on your name rather than a bunch of random characters. And you can use it in things like your email signature.

There’s a school of thought that recommends using a keyword with your name. Something like “RebeccaRealtor”. That’s not a bad idea if you have have an occupation that can be described in one word like attorney, realtor, chef or jeweler.

It’s less useful for say, a human resource expert or a marketing consultant. Personally, I prefer to use my name to make it easier for people already familiar with me to find me.

That’s especially important if you have a fairly common name. In my case, when you search Google for “Linkedin Bill Hibbler”, I come up #1. By the way, if you’d like to connect with me on Linked In, just click on the LinkedIn logo at the top of the column on the right side of this page.

Tip #2 Don’t Shotgun:

In other words, don’t blast 100 people at once on LinkedIn. It’s the wrong approach entirely. Think quality over quantity. In fact, the shotgun approach can get you in trouble. LinkedIn will warn you once and then they’ll shut you down.

When you make a new connection in person, via email or via social media, let people know you’re going to connect via LinkedIn. That way, when they see your invite, they’re likely to accept.

Tip #3: Personalize the default connection request message:

Don’t be lazy and just hit the blue ‘Connect’ button on LinkedIn which sends the generic “I’d Like to Connect on LinkedIn” message. Don’t do it! …especially if it isn’t someone you know well.

LinkedIn For Business - Default LinkedIn Invitation

Instead, take a moment to personalize the message. If you met briefly or are connected by association, this is where you let them know that. And teach this to your employees, too.

Tip #4 Use your “3 Free Backlinks”:

Google uses backlinks to drive search engine results. Every LinkedIn account has a place for 3 Free Website or Blog links, and LinkedIn leaves these links open to indexing by Google. Ask that your employees list your company website, company blog and company facebook page.

Tip #5: The magic of 3!

Before your sales reps make a call to a prospect, have them spend 3 minutes and find 3 things on LinkedIn to talk about. It’s much much more compelling than talking about Real Housewives of Kentucky or the weather.

Tip #6: Use professional photos:

They should be professional head shots and should present you in a positive light looking straight at the camera. Do not use photos with your spouse, your best friend, your kids or your pets. And don’t use the default image.

Bring in a pro photographer to take shots of your entire team. You’ll be able to use these for LinkedIn, your website, Twitter and Press Releases, too.

By the way, these tips come your way via Wyn Nathan Davis from The Sales Experts in London. If you want a LOT more http://www.thesalesexperts.com/101-linkedin-tips/” target=”_blank”>tips on Linked In, check out Mr Davis’ article here.

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Facebook Adds Hashtags – w Video

June 24, 2013

Can’t see the video? Go here. Today, we’re going to talk about the introduction of hashtags on Facebook. Okay some people are losing their minds because they think hashtags are going to somehow destroy Facebook. I think they’re great. I’ll give you an example. I was checking out my news feed the other day and […]

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Video: Paper.li – How to Augment Your Twitter Feed & Blog With Automated Content

June 18, 2013

Today, we’re going to talk about Paper.li, a free service you can use to setup a custom online newspaper on your topic of choice. With Paper.li, you can automatically find, publish relevant articles, photos and videos from across the web on a daily or weekly basis. And it’s really easy to set up. You can publish […]

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Your Elevator Speech: Social Media Tip of the Week Video

June 14, 2013

I’ve been wanting get back into doing television again for a while and have spent a lot of time putting together my new studio. I’ll do a post in the near future telling you more about the studio and plans for future shows. And if you have a tip you’d like to share or question […]

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What I Learned from Attending and Speaking at Internet Marketing Seminars

January 25, 2013
Internet Marketing Seminars

I got a note on Facebook last night from Daniel Jesse Sherman who asked for my take about an upcoming event on affiliate marketing. After writing a lengthy reply, I realized that it might be something you’d be interested in, too. I don’t know anything about the people hosting the event in question but a […]

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Product Review: “RepMogul” from Ross Goldberg & Ryan Deiss

December 24, 2011
Product Review: “RepMogul” from Ross Goldberg & Ryan Deiss

“Online reputation management (or monitoring) is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.” – Wikipedia Since reputation management is a big part of what I do, I was […]

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Netflix Messed Up… Again

September 21, 2011

I’ve been a Netflix fan for quite a while now. A couple of months ago, Netflix took a lot of heat when they announced a nearly 60% price increase. Their $9.99 a month for unlimited video streaming and DVD rental package was eliminated. Now they offer $7.99 a month DVD rental (for 1 video at […]

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Web Design Mistakes: Pot Meet Kettle

September 1, 2011
Web Design: Pot Meet Kettle

Some days a picture is really worth a thousand words. Note the title of the post on the blog in the above image. Now note the obvious mistake the blogger did when setting up his own site and “not wasting his money on web designers.” I’ve magnified it in the image so you can’t miss […]

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Klout: What’s Your Score?

June 28, 2011
Klout: What's Your Score?

Have you heard about Klout? Klout is a free service that lets you measure your influence on Twitter, Facebook and LinkedIn. They monitor the content you generate, how others respond to that content while tracking the size, makeup and influence of your followers. They look to see if people retweet or respond to your Tweets […]

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